Babolat launches Pure Drive in NYC

August 29, 2017

LOUISVILLE, COLORADO – Ahead of the 2017 US Open Tennis Championships swinging underway on August 28th, 2017 Wimbledon Champion Garbine Muguruza, 2017 International Tennis Hall of Fame Inductee Kim Clijsters, and top ATP Tour Singles Player Fabio Fognini headlined the Babolat Pure Drive Launch Event at the Manhattan Racquet Club to showcase the world’s most iconic “power” racquet now made with optimal feel.

Babolat (, the world’s longest running international company specializing in racket sports, put on an interactive and entertaining glow-in-the-dark tennis themed event with XGLOsive for their invitation only guests attending the new Pure Drive launch. VIP guests in attendance were able to swap their old Pure Drive racquets for a new one and were also given the once-in-a-lifetime opportunity to hit one-on-one with each of the Babolat Players.

“I really liked the Pure Drive because it had the power I wanted and the control. It was a balance between power and control, so it fits really my game,” said Garbine Muguruza, 2017 Wimbledon Champion and #3 seed Women’s Singles seed at the US Open Tennis Championships. “The first thing I saw was the color, obviously, and I felt like it’s so shiny and so electric, it’s perfect for me.”

A racket for club players as well as competitive players who demand power and play aggressive, the new Pure Drive creates more power on every shot, versatility with easy access to spin and pure feel on every shot.

An expert in tennis and architect of sport performance, Babolat continually innovates, invents and reinvents the tennis experience for players and fans around the world. Dedicated to tennis for five generations, Babolat understands that for a product to stand the test of time, it must revolutionize the game. The Pure Drive racket is among the game-changing elite, spanning several generations of the sport by consistently delivering on power. With the same DNA that has made it one of the best-selling rackets in the world, Babolat is now introducing the new generation Pure Drive featuring optimal power and feel to allow players to unleash their game with confidence for the continuation of the Pure Drive success story.

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About Babolat

Created in 1875, in Lyon, France, Babolat is the longest-running international company specialized in racket sports. Babolat invented strings for tennis in 1875. Today, Babolat is number 1* in tennis racket sales in the United States, in Europe and in Japan. Family-run for five generations, Babolat is an innovative brand providing complete equipment for those who love racket sports (tennis, badminton, padel): rackets, strings, connected tennis wristband, shoes, balls, bags, apparel and accessories. In 2013, Babolat launched a game-altering invention-the first connected tennis racket in the world (Babolat PLAY). Babolat equips numerous tennis players with rackets and strings including Rafael Nadal (SPA – connected PURE AERO PLAY racket), Dominic Thiem (AUT), Jo-Wilfried Tsonga (FRA), Garbiñe Muguruza (SPA), Caroline Wozniacki (DEN – connected PURE AERO PLAY racket), and Genie Bouchard (CAN). Babolat also partners with legendary tennis brands including Roland-Garros and Wimbledon. –