New York Open chooses Dunlop
September 26, 2017
Greenville, S.C. — Dunlop announced today it has reached a multi-year agreement with GF Sports, LLC and its New York Open to be the official ball, racquet and string for the new ATP Tour event. Dunlop Fort All Court balls will be used for play, Dunlop stringing machines will be used to string player racquets, and Dunlop will have a retail presence at the tournament, which runs from February 11-18, 2018. The tournament will be hosted at the NYCB LIVE Nassau Veterans Memorial Coliseum in Uniondale, New York.
“Dunlop sponsors some of the biggest ATP tournaments across the globe, including Rome, Madrid, Monte Carlo and Shanghai,” said Kai Nitsche, V.P. and General Manager for Dunlop Sports. “So when the opportunity presented itself to sponsor this new event in New York, we were fully prepared to commit. This is going to be a great opportunity to introduce our legendary Fort ball and new Dunlop Srixon racquets to the largest media market in the U.S.”
“Our goal is to align our New York Open with the world’s top Tour events, and the partnership with Dunlop supports the mission,” said Tournament Director and GF Sports EVP Josh Ripple. “The Dunlop brand is legendary in the game of tennis, and current Tour players recognize the quality of the Fort ball in particular. Several of the biggest ATP Masters 1000 events use the ball, and that association along with the confidence we have in the Dunlop brand raises the stature of our tournament with the players and the public.”
U.S. Open Success Story
When Kevin Anderson reached the final of the 2017 U.S. Open it marked the first Grand Slam final for a player using a Dunlop racquet since 2014. Anderson plays the Dunlop Srixon CX 2.0 Tour LE racquet, which has previously only been available in Japan. It will be available for sale this week in the U.S.
For full details on all the technologies featured in the frames, please visit DunlopTennis.us.
Sumitomo Rubber Industries (SRI), purchased the Dunlop Sports brand in the U.S., Europe and other Western markets in April of this year. SRI has a long history with Dunlop that dates back to 1909. Other brands SRI controls include: Dunlop Tires, Falken Tires, Srixon, Cleveland Golf, and XXIO golf.
Dunlop Sports is a subsidiary of the Sumitomo Rubber Company. Dunlop Tennis has a legendary history in the sport of tennis, including some of the game’s greatest ever players. Current players on Tour using Dunlop racquets include Kevin Anderson, Jiri Vesely, Tommy Robredo and Misaki Doi. Learn more at DunlopTennis.us