Universal Tennis Joins Forces With Tennis Channel
January 4, 2018
Universal Tennis and Tennis Channel are joining forces to evolve and accelerate the growth of tennis by unifying the language of the sport through technology and media.
The collaborative partnership focuses on supporting more competitive play and enjoyment across the tennis community through the use of the Universal Tennis Rating (UTR), a revolutionary system that provides a single, unifying language and standard for tennis players independent of age, geography, gender or economics. Tennis Channel unveiled the UTR Power Index this week as part of its coverage of the nascent 2018 season, giving viewers a new snapshot of top tennis matchups, potential upsets and other trends.
“Tennis Channel uses the UTR Power Index to give our viewers a new way to track player performances throughout the season,” said Bob Whyley, senior vice president and executive producer, Tennis Channel. “It’s such a simple formula – Who did you play? How did you play? When did you play? – but it allows us to provide more precise, real-time analysis as we share the yearlong tennis journey each week.”
The new partnership between Universal Tennis and Tennis Channel also involves a group of investors that includes Major League Baseball; the LA Dodgers investment group; Tennis Channel and sports investor Iconica Partners; Tennis Channel Chair & CEO Ken Solomon; Oracle CEO Mark Hurd; Jan Leschly, former CEO of Smithkline Beecham and ATP Top 10; and Silver Lake Partners Managing Partner and Managing Director Ken Hao.
Today, UTR is powered by more than 6 million match results, across more than 600,000 players in nearly 200 countries. The rating isn’t just for comparing elite players, but anyone who plays tennis.
“Finding and playing with players at your level with a variety of styles, irrespective of gender or age, will make you a better player,” said Jim Courier, Tennis Channel analyst, former world #1 player and four time Grand Slam Singles Champion. “The bigger the UTR network gets the more powerful it will be to making the game better for everyone.”
Just as every golfer carries a handicap that’s applicable on any course, any tennis player can register and get started in establishing their UTR at www.MyUTR.com and see how they compare to other players worldwide.
Universal Tennis and Tennis Channel are committed to helping the sport of tennis’ growth — at all levels. They are joined by thousands of players, coaches and supporters from around the world.
“UTR is the new gold standard in college and junior tennis” explains Universal Tennis Chairman and CEO Mark Leschly. “Through our partnership with Tennis Channel, and broad support from others, we are committed to expanding the adoption of UTR across the tennis world for all players at all levels. We want everyone, everywhere to have a UTR Rating.”
Tennis Channel provides more television and digital tennis than all other U.S. networks combined. In partnering with Universal Tennis, they now also have the technology partner for deeper tennis coverage, data, player analytics and content drivers for increased engagement and socialization.