Apparel Brand Lucky In Love Celebrates Its 10-Year Anniversary

June 17, 2020

MIAMI — As tennis and golf apparel brand Lucky in Love reflects on 10 years of business, perhaps nothing is more worthy of being celebrated than its family legacy. To this brand, family is everything. And that very appreciation of history and tradition is what helps guide the brand forward, now more than ever.

Since Lucky in Love’s inception back in 2010, the brand’s aspirations have remained the same: To create one-of-a-kind performance wear that empowers women of all ages to move with confidence and feel beautiful doing it. Suffice to say, Lucky In Love is succeeding in that mission, as evidenced by its ascension to the apex of women’s tennis apparel, on a global scale, as well as its recent expansion to include apparel offerings for golf and all racquet sports.

Yet, no matter how much the brand achieves, its origins are never forgotten; nor are they ever taken for granted. Miami is where Lucky in Love was founded by CEO, Brad Singer, who believes that, “The energy, attitude and vibrancy of this city is what reverberates most through each and every piece of fabric” they touch. He also has the city of Miami to thank for “igniting the brand’s ‘fashion-forward’ approach” and “giving their team the vision it needed to pioneer its ‘fashion-to-street’ message.”

So, what’s next for the brand who’s unabashedly flaunting its love of love, both on the courts and off them? Well, for starters, continuing its work in the world of diversity and inclusion is “paramount,” says Singer. “The #SeeMeRoll campaign, which brings awareness to professional wheelchair tennis and the amazing women who grace the sport, is just the beginning.”

Of equal importance is building on its reputation and continuing to create innovative designs, unique patterns, and maintaining its pulse on what makes its customers happy. Because that’s what will further grow #TheLuckyFam.

With a little bit of luck and a whole lot of love…more and more women each day will act boldly, dare to be different, and feel confident enough to venture out into the world as the best versions of themselves. And that’s what Lucky in Love is all about.

So, here’s to ten fantastic years, and the pursuit of making the next ten even more incredible.

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