Dunlop, Atlanta Open Reach Multi-Year Ball, Racquet Agreement
July 23, 2021
July 23, 2021 – [Greenville, S.C.] Dunlop today announced it has reached a multi-year agreement with the Truist Atlanta Open presented by Fiserv as the Official Ball and Racquet for the tournament. Players will be competing with the ATP Extra Duty Ball. The partnership extends Dunlop’s global reach and dominance in the tennis ball market; it is currently the Official Ball of the ATP Tour, the Australian Open, and the Miami Open in addition to being played at more ATP tournaments than any other ball, making it the #1 Ball on the ATP Tour. Official tournament merchandise including balls, rackets and souvenir tennis balls will be available for retail sale during the nine-day event. The 2021 Truist Atlanta Open presented by Fiserv takes place July 24 – August 1 at Atlantic Station.
“Partnering with the Truist Atlanta Open presented by Fiserv is a great example of our continued investment in the US market,” said Kai Nitsche, VP and General Manager of Dunlop Sports Americas. “Atlanta is the first stop of the US Summer Hardcourt season and we are thrilled for the fans to be able to enjoy live tennis again in Atlantic Station.”
“Dunlop produces such a high quality and consistent product for many of the top tournaments around the world,” Truist Atlanta Open presented by Fiserv Tournament Director, Eddie Gonzalez stated. “Atlanta is known for being the #1 Tennis City in America, so it is only natural for us to partner with Dunlop, the #1 Ball on Tour.”