Babolat Names Bill Edell New National Sales Director

January 6, 2023

JANUARY 5, 2023, Louisville, Colorado – Babolat USA is pleased to announce that Bill Edell, Key Account Manager, has been promoted to National Sales Director, effective January 1, 2023.

Edell joined Babolat in 2015 as Sporting Goods Sales Manager and, over the years, has taken on increased responsibility in the specialty side of the business. In this new role, Edell will lead the effort to develop and execute the company’s overall strategic sales direction in the U.S.

“We have an outstanding team of people that are highly committed to the success of our business and the brand, and I am thrilled and honored to have the opportunity to lead our sales efforts,” said Bill Edell, Babolat National Sales Director. “Many thanks to everyone that has contributed to our success over the years, and I look forward to continuing to serve you and our industry in the future.”

“Bill Edell is a strong leader and recognizes the value of creating and maintaining positive relationships with our entire retail network,” commented Susan DiBiase, General Manager, Babolat USA. “We look forward to his strategic and collaborative leadership as he continues his efforts to elevate the Babolat brand presence in the U.S.”