Selkirk Sport Is Presenting Sponsor for Professional Pickleball Association
July 11, 2023
Hayden, Idaho — July 11, 2023 – Selkirk Sport, the industry-leading pickleball paddle manufacturer and brand, is excited to announce an agreement with CBS Sports to be the presenting sponsor for all Professional Pickleball Association (PPA) tournaments airing on the CBS Television Network, Paramount+ and CBS Sports Network.
“Our presenting sponsor position with CBS Sports underlines our commitment to the sport,” said Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport. “We’re thrilled to align ourselves with CBS Sports to help bring this dynamic sport to even more households, fostering the growth and vitality of the sport we love.”
Throughout the five PPA tournaments covered in this agreement, viewers can expect to see several Selkirk commercials on the CBS Television Network, Paramount+ and CBS Sports Network. Each program will also include a branded feature known as the “Selkirk Play of the Day,” as well as several other sponsor graphics and features to enhance viewer engagement.
The deal, a first ever of its kind, exemplifies the rapid growth of pickleball as well as Selkirk and CBS Sports’ leading positions in promoting the sport amidst its rise in popularity.