Tecnifibre Crowns Winners in Nationwide ‘Road To Paris’ Contest

June 4, 2024

(June 4, 2024) – Tecnifibre, a leading tennis brand, is thrilled to announce the winners of its recent nationwide sales contest, “Road To Paris.” The contest, which launched in March, generated enthusiastic participation from across the tennis community, with over 200 sales associates and retail locations vying for exciting prizes.

Grand Prize Winner Visits Tecnifibre’s Home: Drew Phillips (below, left), a dedicated sales associate at Queen City Tennis Shop in Charlotte, N.C., emerged victorious in the contest, winning the grand prize – an unforgettable trip to Paris, France, the heart of Tecnifibre. Drew said his favorites to sell are the T-Fight rackets and Razor Soft string.

Queen City Tennis Shop Scores Tecnifibre’s X-Cord Stringing Machine: Mike Lefke (below, right), owner of Queen City Tennis Shop, was recognized as the top-performing retail location, taking home Tecnifibre’s innovative new X-Cord stringing machine. Mike fully committed his team and two locations to the contest and has had record sale-out.

Rewarding Excellence Across the Tennis Community: “Road To Paris” was a points-based contest designed to incentivize sales associates and retailers to promote Tecnifibre’s performance rackets and strings. Participants collected physical head cards from rackets and string packets or submitted point-of-sale (POS) information to track their sales and earn points. Over 30 sales associates received Tecnifibre gift cards in recognition of their outstanding sales efforts.

A Celebration of Partnership and Shared Passion: “What truly sets ‘Road To Paris’ apart is the incredible diversity of participation we witnessed across the entire tennis ecosystem,” said Philippe Oudshoorn, Head of Marketing for Tecnifibre USA. “From enthusiastic store owners and dedicated sales staff to skilled stringers and knowledgeable coaches, everyone plays a crucial role,” Oudshoorn continues. “This contest wasn’t just about sales; it was about sharing the Tecnifibre story, educating tennis players, and ensuring our products reach the hands of valued customers.

“We wanted to express our sincere appreciation to our partners for their ongoing collaboration,” Oudshoorn adds. “By designing this contest with exciting prizes for all participants, we aimed to say thank you for being a vital part of the Tecnifibre journey.”

Building on the success of “Road To Paris,” Tecnifibre is excited to announce a new contest specifically for sales associates, with details to be revealed soon.